UCLA Advertising Nike Web Evolution and Instagram Celebrity Discussion

Description

1. Web Evolution

Use the Internet Archive’s Wayback Machine to trace the evolution of a brand online. Write a 500-650 word reflection critically analyzing the evolution of your website.

WATCH:How to use Wayback Machine to see webpage history

Your post must include images along with your commentary. The commentary should speak to when this company switched over its strategy from Web 1.0 to 2.0 and began to use the interactive medium wisely. And where are they today? Cutting edge? Lagging behind?

2. Instagram Celebrity

Read the following two articles:

James Franco, The Meaning of the Selfie

Taylor Swift, For Taylor Swift, the Future of Music is a Love Story.

Choose an Instagram user with more than 10,000 followers. You can use SearchMyBio to find Instagram accounts by keyword, followers, and hashtags. This should not be a celebrity in the traditional sense (use your best judgment). Ideally, youre looking for a regular person who posts pictures of themselves, their lives, and so forth.
- Describe the account. What types of pictures does the person post? (Selfies, cars, landscapes, throwbacks, animals, food, etc.)
- What types of comments does he/she get?
- How does he or she relate to his/her users?
Now choose a traditional celebrity account (musician, actor, athlete, model, personality, etc.) A traditional celebrity would be someone who was a celebrity PRIOR to any Instagram notoriety, such as Beyoncé or Miley Cyrus.
- What types of pictures does the person post? (Selfies, cars, landscapes, throwbacks, animals, food, etc.)
- What types of comments does he/she get?
- How does he or she relate to his/her users?
Compare and contrast these accounts.
- Does either account use the strategies described in the Swift/Franco essays?
- Why do you think the ordinary person has so many followers?
- How has Instagram changed celebrity?
- How do James Franco and Taylor Swift reflect on their own selfies, and how is that different from your reaction to your celebrity selfie?

Including images and links to the Instagram URLs for each account.

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