Marketing & Competitive Rivalry Case Study

Description

https://www.wsj.com/articles/intel-ceo-pitches-pri…

Case Study Questions

Question 1.

In the excerpt below, identify 3 of Porters 5 Forces Mr. Geisinger is seeking to impact or change. Please explain your answers.

Excerpt from the article: Mr. Gelsinger has struck a common note in those meetings, according to people familiar with the talks and documents, namely that Intel has big plans to build more chip factories that also can help fix an overconcentration of chip-making in Asia driven by lucrative incentives there.

Question 2.

What are the benefits of Intel making its global tour to explain the chip shortage and market instability to governments prior to building the factories, what is the purpose of the meetings?

Question 3.

Why would developed nations specifically the U.S. and Europe, be willing to provide billions in subsidies to assist a private company (Intel) in the building of new chip fabrication sites when they wont get any of the profits from the company?

Question 4.

Identify the ways the Global Foundries of Singapore adjusted its manufacturing operation to increase its output? List a minimum of two and provide how each helped increase the output.

Question 5

Identify your favorite electronic product. What quadrant of Kraljics Matrix would microchips fit into for the company that produces it and why?

Question 6

Never let a good crisis go to waste, Mr. Geisinger said in an interview earlier this year.

What is Mr. Gelsinger describing by the term Good Crisis and how can he leverage the crisis to offset the procurement cost of building & operating Intels new manufacturing sites?

Question 7

Mr. Gelsinger, 60 years old, who spent three decades at Intel before leaving in 2009, has shown he is ready to invest heavily in its revival. And the company has been considering what would be its biggest acquisition ever with a potential $30 billion deal for contract chip maker GlobalFoundries Inc., the Journal has reported.

If you were Mr. Gelsinger how would you convince Intel (the company you work for) to allow you to spend such a large amount of money on the purchase of Global Foundries Inc.?

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