Description
Write three milestone papers(Milestone1, Milestone 2 & Milestone 3) which will lead to my final paper. It is about marketing strategies subject. (Microsoft windows phone re-launch).
Milestone 1: (You were tasked to identify and describe your organization and conduct a situational analysis: using market research to evaluate projected growth, define your potential customers, assess your competitors and evaluate the state of your business. In other words, looking at the trends, customer preferences, competitor strengths and weaknesses, and anything else that may impact sales)
Milestone 2: (For this assignment, you are to identify the marketing objectives (such as product, price, promotion, and place), how you would go about researching the information needed for these objectives and your description of your ideal and secondary target markets. Marketing objectives differ from marketing goals. Marketing objectives are actionable (specific, measurable, attainable, relevant and time-based) whereas marketing goals define the endpoint and are broader lacking clarity and follow-through. Your target market will be specific potential customers whom your company will direct the marketing efforts towards. This will include market segmentation (demographic, geographic and psychographic) to help you identify the target market)
Milestone 3: Define the 4 Ps for your product/service. How have the 4Ps of your product been influenced by the pandemic? Provide a detailed description for each. What promotional mix does the company employ? Do you see the elements of the promotional mix changing as we come out of the pandemic and buying perhaps shift to some degree again?