Importance of Analytics & Interpreting Behaviors & Pattern Questions

Description

Discussion 1:
Collecting Missing Data
Think about the different aspects of a business (e.g., your current employer, or previous employer, or a future employer) and write down the areas that you are least knowledgeable about—meaning, the areas for which you have the least amount of data. This could be lead generation, customer retention, website performance, traffic sources, campaign performance, search performance, etc.
Provide at least 3 areas and explain why you are least knowledgeable about each one. What can you do to help improve your knowledge and scope to better collect this missing data?
The initial post must be between 250-300 words in length.

Discussion 2:
Trying, Measuring, Analyzing, and Updating Strategy

As mentioned in Chapter 1.6, trying, measuring, analyzing, and updating is a strategy being used by many Fortune 500 companies. In your own words define each of these as it applies to web analytics. Why is each one important?
When replying to your classmates, review how they defined each of these terms. How was your response different from the way they responded? Do you agree or disagree?

The initial post must be between 250-300 words in length.

Assignment
Google Trends Report
Go to Google Trends (https://trends.google.com/trends) and input some of the terms related to the organization used within your discussion. Try to identify and understand the similarities and correlations in the trends. Once you have found a connection, provide a one-page report sharing your results (and experience using Google Trends).

Please provide the writing in 3 different documents.

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