Description
1. Strategic windows are vast periods of time during which the characteristics of a market and the distinctive competencies of a firm fit together well and reduce the risks of seizing a particular market opportunity.
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False
2. The 8 value dimensions of sport to the community are Community solidarity, public behavior, pastime ecstasy, excellence pursuit, social equity, health awareness, individual quality and business opportunity.
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False
3. Sports marketing research is the systematic process of collecting, analyzing, and reporting information to enhance decision making throughout the strategic sports marketing process.
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False
4. The decision-making process is the foundation of our model of participant consumption. It is a five-step process that consumers use when deciding to participate in a specific sport or activity.
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False
5. Marketing myopia is described as the practice of defining a business in terms of benefits sought by the customer rather than the goods and services.
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False
6. Consumers perceive things in ways that are consistent with their existing attitudes and values. This process is known as consistent interpretation.
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False
7. Participant consumption behavior is defined as actions performed when searching for, participating in, and evaluating the sports activities that consumers believe will satisfy their needs.
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False
8. Demographic factors or variables, such as population, age, gender, height, occupation, and ethnic background, are also found to be related to game attendance.
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False
9. Stadium factors refer to variables such as the newness of the stadium, stadium access, aesthetics or beauty of the stadium, seat comfort, and cleanliness of the stadium.
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False