Description
For the Unit 1 assignment you will need to locate a study or news article to summarize.Find a study or news article written within the past 10 years in which analytics was applied to solve a problem.
For the Unit 1 assignment you will need to locate a study or news article to summarize. Use the Capella University Library or research online to find a study or news article written within the past 10 years in which analytics was applied to solve a problem. To assist you in your research, these suggested journals contain free available articles that cover all components of analytics.
- ACM Transactions on Knowledge Discovery from Data.
- Business Intelligence Journal.
- Harvard Business Review.
- International Journal of Data Warehousing & Mining.
- International Journal of Business Analytics.
- Journal of Knowledge Management.
- Journal of Forecasting.
- Journal of Marketing Analytics.
- MIT Sloan Management Review.
Here are a few examples of stories that you might run across during your search. Feel free to pick a story that sounds interesting to you.
- The FBI is investigating the St. Louis Cardinals for hacking the Houston Astros’ database.
- Harrah’s Casinos and Resorts develops customer profiles to increase guest loyalty.
- Big data and the Internet of things are being used to create “smart cities.
- Write a short summary (no more than two pages) describing the article you chose in this unit’s studies. Provide answers to the following:
- What problems did the article address?
- What industry or function does the article cover?
- What type of information required analysis?
- What type of analytics did the organization apply to solve the problem?
- What type of challenges did the organization have in developing or implementing the analytical solution?
- How has the analytics project helped and/or hindered the organization?
Your assignment will be scored on the following criteria:
- Identify a data analytics solution.
- Identify challenges associated with analytics.
- Identify analytics problem-solving strategies.
- Explain the relationship between analytics and an organization’s bottom line.
- Write in a manner that is clear, professional, and free of grammatical errors.